Core Values

SUSTAINABLE

We use organic and pure materials that are derived from Eco-friendly resources to create our products. The mission is only half accomplished if we procure organic materials and then dye them with synthetic dyes or use pigments that are produced by chemicals. Therefore, we only use natural plant powders and extracts to dye fibers and bring colouration to our garment.
Natural dyes and prints dates back to ancient times, somewhere around 2600 BC till 1800’s when synthetic colours came into existence. There were times when colours were limited when dyeing naturally but not anymore. We bring a vast range of colours in our designs and assure good light fastness and durability to the produce.

Buying of textile and garment has doubled in the last few decades although the usage of the garments has actual halved. Billions of products go to waste, unsold in warehouses or stores, even forgotten in wardrobes, or discarded while still in good condition. The situation is becoming alarming, one of the major reasons for increasing the carbon footprint on the planet. Trends such as fast fashion heighten the issue, producing high volumes of low-quality fashion items that are difficult to recycle.
At Dye Play, we use organic, recycle and Eco-designed fabrics to create our products. This strategic resource reuse is aimed to bring clear benefits for natural resources, economic well being, and the health and safety of the people who produce and dispose of our textiles.

We do not use chemical based materials in any form that causes skin rashes or any other health issue. We only use natural ingredients to dye our products such as turmeric, root of madder, bark of sappanwood, the marigold flower and many such materials. This enhances the breath-ability of the fabric and comforts your body when worn.The concept of Ayurvastra is more than 5000 years old and has been used by the looms for a very long time. Ayurvastra clothing are also termed as wellness garments that believe in restoring the balance within the human body and strengthen the immune system of users.

The craft of the hand continued giving bread and butter to many. The concept of having duplicate copies of the same product took over the employment and the business. Artisans and craftsmen were compelled to work long hours and came to be termed as cheap labour. This community suffered and was at the mercy of fast fashion. One of the primary goals of our initiative is to ensure that most of our artisan and craftsmen are given safe conditions to work. Their rights are guarded and that they are provided with fair pay.

We either use our own produce, our own set up or we partner and procure from organisations that have standard and acceptable practices of the trade. Our partners are all certified and have a transparent supply chain system in place. For all bulk orders, we are happy to share certifications and transactional receipts to bring a complete transparent system to the table.